Analysis of communication, advertising, web and social media and their impacts on business strategy
Core elements of communication and advertising analysis
Do you have a brand-manual and a unified graphic manual? How do you "dress" your workshops? What do businessmen and employees with client relationship look like and do? Do you have uniform prints? Do you communicate news enough?
What do your and other employees' emails look like? Do you have enough information in CRM to communicate with your customers in an informed and efficient way? Do you use remarketing, ideally also shown by segment??
What is the status of your current acquisition ad? What are your options? Do you present yourself effectively at trade fairs and conferences? What about online? And referrals? And how does your competition win new customers?
WEB UX,CX / UI,CI
How does your customer see your website? And what is their experience? And how do they see it and how does a new visitor (lead) enjoy it? Found what he was looking for? Does he browse? Read? Play? Download? React? Contact? Do you measure it?
Are your social media the powerful lead generator linked to the web and analytics? Do you know the possibilities and prices of precisely targeted advertising on social networks and search engines? Uploading videos? Do you use them as a video ad?
What is the overlap of current marketing and advertising strategies into business and corporate strategies? How does the current state of marketing limit the full realization of business strategy?